The Story of FORTIS powered by Speedflex

FORTIS HEMEL HEMPSTEAD LAUNCH

The Story of FORTIS powered by Speedflex

How two brands have joined together to create an experience greater than the sum of its parts

Our commercial consultancy role with Everyone Active sees us looking at ways to modernise and future proof their – already extensive – offering, and generate more revenue into the bargain.

As the brains behind the Everyone Active partnership with F45 and MoreYoga, we could see first-hand that boutique experiences were proving very popular with members, as well as delivering a solid ground rent and reducing internal instructor costs.  We felt that Everyone Active also deserved a product of their own but were highly cognisant of the fact they were not going to sign off budget like that of David Lloyd’s £15m Blaze roll out.

FORTIS HEMEL HEMPSTEAD LAUNCH

VIPs taking part in the first class at the Hemel Hempstead launch event

As huge fans of Speedflex, we felt there was an opportunity to take their concept and create a brand-new studio experience for Everyone Active. FORTIS powered by Speedflex was born.

Speedflex is ultra-inclusive, offering effective HIIT training for ages and abilities, so we felt it would be perfect for Everyone Active’s member demographic. Best of all, as a joint venture, there was no huge capital outlay for either brand.

FORTIS WESTGATE LAUNCH

Speedflex Ambassador and Football legend Alan Shearer with the Women’s England Beach Football team after trying out a FORTIS class

Action PR created:

  • The whole FORTIS brand; logos, timetables, adverts, uniform and merchandise
  • Studio and lighting design, selfie walls and signage
  • Photography and video
  • The pre-launch marketing strategy
  • Recruited brand ambassador Alexandra Burke
  • National media coverage
  • 3 x launch events with Alexandra Burke, Ben Shephard and Alan Shearer

The brains behind FORTIS. Left to right: Mark Simpson (COO for Speedflex), Duncan Jefford (Regional Director for Everyone Active), Alexandra Burke (Speedflex Ambassador and Singer), Paul Ferris (CEO of Speedflex) and our own Cheryl Hersey

Only one week after opening, the studios are proving hugely popular with members and more FORTIS studios are planned for later this year!

To find out more about Action’s consultancy services, email info@actionpr.co.uk