27 Sep How to Create a Social Media Content Calendar in Five Simple Steps
Sharing content via social media can be a brilliant way of engaging with people. However, organising what your content consists of, when it goes out, and on what platform, can be tricky. If you’re not careful, it can feel like you’re spinning plates. And unless you’re The Great Davido, it’s harder than it looks.
Whether you’re managing your own brand’s social content or you’re working on behalf of one or more brands, it can be challenging knowing what to post and how to organise your time so that you’re not scrambling around concocting engaging content on the fly. Efficient and successful social media managers plan a lot of their content in advance and then share ‘live’ posts manually around that framework.
Here is Action PR’s five-point plan to creating a simple social media content calendar.
Dangle the carrot
Working out what content engages your audience is critical. Being different and unique is good but ultimately, you will need to learn what your audience wants/needs/enjoys. Over time you will, simply by measuring the success/analytics of your posts, be able to identify what best suits your intended metric/s – clicks, engagement or reach, for example – and whether that’s achieved by sharing images, videos or links.
You will also learn when best to post. There are a number of tools designed to help you with this (See point 4).
Try not to be too salesy. People don’t like a pushy car salesman and social media is no different. If you’re constantly asking people to try or buy, they’ll see right through your strategy. Sometimes, merely revealing a bit about who you are, or your brand culture, is enough. Mix it up.
How much is too much?
Knowing how frequently to post is a tricky business. On one hand, you don’t want to post so infrequently so that your posts are lost in cyberspace. Similarly, flooding your timelines is a big turn off. Even trickier, is that different platforms have different requirements. Twitter, for example, is better suited to more posts per day than Facebook because of the contrasting nature of their algorithms.
Share and share alike
In an ideal world, you’ll be creating a heap of wonderful content (i.e. website) and funneling your social media audience towards it. However, that can be hard if you’re on a budget. So, try using sites such as Buzzsumo or similar, which will help you find trending content linked to your key terms.
Feed your diary
You’ve got loads of amazeballs content, now it’s time to share it to the world. Doing it day by day can be reeeeaaallllyyy time consuming. Facebook enables you to schedule content in advance, but other platforms aren’t quite so helpful. Thankfully, there are tools to help you build a visual calendar across all your intended platforms. Hootsuite, Zoho, Agorapulse and Sprout are just a handful of examples. Each have their own strengths and weaknesses, and all of them charge varying monthly fees. Utilise their free trial and try before you buy.
Engage. Engage. Engage.
Don’t sit back and bask in the glory of your shiny new calendar. That’s only the beginning. You’ll need to react to any trending industry or pertinent news or events. Hopefully people will start to respond to your posts (positive or otherwise) and it is vital that you engage. Remember: be nice! Moreover, using relevant hashtags related to your brand/product/service is an easy way to entice more followers, while following and engaging others communicating with those same hashtags can also help you to grow a nice community.
Need help with your social content? Drop us a line at firstname.lastname@example.org