Written by Lauren Crouch, Digital Marketing Manager  Back in 2007, 100,000 businesses identified that social media could change the way they operated and subsequently set up their own Facebook page. It sounds like a lot, but 12 years on, that number has grown to over 50...

Written by Annette Neto, Account Manager When it comes to PR, coverage is one of the cornerstones of the overall success rating. It may not seem like it to outsiders, but getting coverage – good-quality coverage – with target media, is an art. The number one method...

The Welltodo 2019 Business of Wellness Trends Report takes a look at the trends impacting wellness businesses and industry leaders. This excellent report highlights many points fitness operators may wish to consider to maximise success in 2019 and future proof their business, we’ve pulled out...

Today is International Women’s Day - a time to celebrate everything that women have achieved, while also acknowledging the work that’s still to be done to raise awareness against bias and take action for equality. To acknowledge the day, the Action PR team has picked a...

Written by Miranda Markham, Head of Industry at Action PR Working with a PR agency can be a great opportunity. If you’ve identified the need to hire outside help to get you those much-coveted column inches, then you’ve probably made a wise decision. However, it’s important...

Written by Luke Ambler, Junior Account Executive ‘Man Bites Dog’. For anyone who attended journalism school this content would have undoubtedly been one of your first learnings. Its premise is simple. Nobody wants to read the expected, the ordinary or the everyday – like a dog...

Written by Harry Aitken, Senior Account Executive ‘Going Viral’ is a 21st century phenomenon, where content is shared and spreads like wildfire. Companies and brands now aspire to ‘go viral’ with their product or campaign, so the world can see who they are and what they...

Written by Katherine Selby, Account Director Working in the wonderful world of PR, I’m no stranger to the ‘National Day’ phenomenon – just this month, if the fun listings are to be believed, we have National Pistachio Day, National Walking The Dog Day, National Tortilla Chip...

Light therapy is changing. Long considered a fix to seasonal affective disorder (SAD), with bulky lamps easing symptoms, light therapy is on the up. In recent years, huge brands such as Philips and Lumie have created aesthetically beautiful lamps and wake up alarm clocks that mimic...