Written by Katherine Selby, Account Director Working in the wonderful world of PR, I’m no stranger to the ‘National Day’ phenomenon – just this month, if the fun listings are to be believed, we have National Pistachio Day, National Walking The Dog Day, National Tortilla Chip...

Light therapy is changing. Long considered a fix to seasonal affective disorder (SAD), with bulky lamps easing symptoms, light therapy is on the up. In recent years, huge brands such as Philips and Lumie have created aesthetically beautiful lamps and wake up alarm clocks that mimic...

A blog post by our Head of Consumer, Rachel Moule I have recently been allowed very generously by Action PR, a three-month sabbatical. This – a blog post in its own right, but more of that later - is something incredibly important to me. I made...

Written by Miranda Markham, Head of Industry Recently, a campaign from Ironman UK caught my eye on Twitter and it really annoyed me. I don’t normally use my social platforms to complain, but this time I had to say something. In case you missed it, they launched...

Fitness is in our DNA here at Action PR. As such, our clients often ask for our opinion about the best events at which to exhibit or to attend. To help you plan for the year ahead, we’ve put together this handy guide of events...

January We kicked off 2018 with the launch of our new website. With the help of our amazing models and great photographer Marcel, the site portrays the modern, fitness inspired and forward-thinking essence of our agency. February We helped to launch the Buddhify meditation app – which was...

It’s nearly the end of 2018 and if Peloton is a word you’ve not come across yet this year, then frankly – you’ve been living under a rock. Peloton One is a leading digital fitness model which sells online workout programmes to consumers worldwide. The newest...

London. The UK’s second biggest city with a melting pot of 8.8million people accounting for 13% of the whole UK population. A positive smorgasbord of individuals, there are over 200 languages spoken on the streets, 44% identify as BAME and 1 in 5 people in...

We all know PR has value. But what’s the best way to measure it? This was the topic tackled by PRWeek in their Breakfast Briefing which was focused on measuring the true value of PR. Hosted by Barry Leggetter, CEO of AMEC, the event invited speakers...