Instagram is not just for sharing your latest selfie or holiday snap, it’s also an extremely powerful marketing tool for businesses. The platform has around 800 million active monthly users, 25 million of whom are business accounts. Despite its current popularity, businesses have yet to...

The big box gym gets a really hard time. Labelled as the dinosaurs of the fitness industry, they occupy sprawling sites, containing rows of boring CV equipment, they offer inflexible memberships and shy away from innovation.  If you listen to industry opinion, our fitness future...

The backbone of any PR campaign is formed of key messages.  These are the main points you want your audience to understand and associate with your company or brand. The things you want to be known for.  The things you’re proud to stand by. Key messages...

From the Atkins diet and Jane Fonda aerobics-videos, to Goop and Peloton’s world domination, it’s safe to say the world of fitness has changed a lot over the last decade. From our perspective, one of the biggest shifts we’re currently seeing, is what it means...

Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. It can also help manage your reputation.  Yet many people avoid talking to reporters. Much...

The aim of a press release is to promote something specific and grab a journalist’s attention so they seek you out for more information. It needs to be simple, easy-to-read and quickly understood by the reader. The headline is critically important. It must immediately engage...

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. What’s the best way to go about it? At Action PR, we pride ourselves on our ability to...

You’ve just come across the perfect journalist who is sure to love your upcoming story and will want to write about it. Yet, their email address and phone number aren’t on Gorkana. What do you do? Give up? Look for someone else? Your best bet...

Last year we executed a very ambitious piece of experiential activity for our client Gosh! a free-from, plant based food brand.  With the increased demand for the brands we consume to be kinder to the planet, we wanted to reinforce this message to extend to the...

We helped Auster Fitness launch their range of Modular Suspension Systems, Calisthenics and Bodyweight training equipment here in the UK. For the launch of the products we built up their website, designed and created the AusterFit app and created content. An essential part of developing a...