When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Not only this, but that it is reaching lots of different ‘pockets’ of media too. Coverage isn’t just limited to national...

Over the last decade, podcasts have seen a steady rise in popularity. As of June 2019, there was a reported 750,000 podcasts globally with over 30 million episodes. The number of weekly podcast listeners has almost doubled in five years – from 3.2 million in...

We all need to eat and drink. However, more consumers these days are having, or choosing, to eat specific foods, or follow certain diets. While this can pose certain challenges, it can also present a myriad of opportunities for brands to show how their product...

Joanne Mathews is the Founder and CEO of Ten Health & Fitness, London’s original boutique concept which bridges the gap between the medical community and fitness sector.  The idea for Ten Health & Fitness was born in the rehab gym where Joanne was recovering from...

Imagine you’ve got some great news to share with your local area. Maybe you’re opening a new gym, or you’ve completed an impressive refurbishment. Perhaps one of your facilities members has achieved something amazing, or you and your colleagues have raised a great amount for...

Instagram is not just for sharing your latest selfie or holiday snap, it’s also an extremely powerful marketing tool for businesses. The platform has around 800 million active monthly users, 25 million of whom are business accounts. Despite its current popularity, businesses have yet to...

The big box gym gets a really hard time. Labelled as the dinosaurs of the fitness industry, they occupy sprawling sites, containing rows of boring CV equipment, they offer inflexible memberships and shy away from innovation.  If you listen to industry opinion, our fitness future...

The backbone of any PR campaign is formed of key messages.  These are the main points you want your audience to understand and associate with your company or brand. The things you want to be known for.  The things you’re proud to stand by. Key messages...

From the Atkins diet and Jane Fonda aerobics-videos, to Goop and Peloton’s world domination, it’s safe to say the world of fitness has changed a lot over the last decade. From our perspective, one of the biggest shifts we’re currently seeing, is what it means...

Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. It can also help manage your reputation.  Yet many people avoid talking to reporters. Much...