Despite the myriad ways to share a news story, nothing hits the mark like landing a national newspaper story. Whether you’ve been in this business 30 months or 30 years, it’s always a thrill to gain national coverage for a client. It’s also worth celebrating...

Artificial intelligence freaks me out. I put it in the same category as outer space. It just makes me uncomfortable. I’m certainly not a technical luddite though. I spent much of my career working in consumer technology and social media. At home I use a...

Firing clients is not something any business wants to make a habit of, but occasionally it’s the best decision for both the business and the client. When you decide it is time to part ways, be professional, courteous and firm.  Better to rip off the...

What do organisations like LinkedIn, AirBnB, Tokyo Disneyland and even some of our clients like Swimming Nature, Future Fit Training and Active IQ all have in common? Well, 2018 marks a milestone anniversary for all of them. For years, organisations of all shapes and sizes have...

PR stories can be like fashion, sometimes they come around, have a little break and then they come back around again; others can die (deservedly so, RIP the perm). It can be a matter of timing or simply finding a slightly more relevant or new...

There’s more to PR than just writing press releases and hoping a newspaper / website / magazine will feature your story. The most vital part of a PR professional's job is the relationships they create with journalists who will feature the stories. It’s also about more...

In October 2016, Action PR moved to our current home at the Chocolate Studios in Old Street – a very apt space for a health and fitness company!  At the time, the office was nothing more than an empty shell. It would need a total...

Getting your client press. The very bread and butter of PR but alas, something that can prove tricky at times. I don’t think it is just myself who would admit to having had a journalist hang up on them, however, this symbiotic relationship is one...

I keep reading about the rise of virtual fitness with great interest. Virtual fitness is being touted as the next frontier; the next big movement. On-demand products and services aren’t new, and fitness is clearly following this trend. People want to work out on their...