How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis We’re living in a strange, unprecedented time. Due to the rapid spread of Covid-19, the world is changing with people having to work around the new normal of self-isolation...

Yesterday was International Women’s Day. It’s a time to celebrate everything that women have achieved, while also acknowledging the work that’s still to be done to raise awareness against bias and take action for equality. To mark the day, we wanted to shine a light on...

People get people.  And there’s nothing more compelling than a first-person case study or testimonial for your client’s services or product.  An independent recommendation and success story is a PR gift but care must be taken to create a case study to ensure its integrity...

Awareness days can be an amazing way of promoting your client or their work. By jumping on the back of an awareness day, week or month you can successfully push your client’s name into regional or even national press. However, campaigns are hit or miss...

Social media marketing is here to stay.  In fact, over 60% of UK businesses are engaging with their customers on social media, trying to develop a deeper, more personal relationship with them. Done well and correctly, social media can be an excellent tool to spread the...

This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie. This follows a trend Mattel has been setting recently, modernising its famous toy to encompass more inclusive and realistic...

How two brands have joined together to create an experience greater than the sum of its parts Our commercial consultancy role with Everyone Active sees us looking at ways to modernise and future proof their – already extensive – offering, and generate more revenue into the...

Those who work in PR love a bit of research. When there’s no news to share for a client, a great research study can create a compelling news hook that’s highly likely to generate media coverage. While research can make a great headline, it’s sometimes difficult...

The title of this blog is a little misleading, we admit. Mostly because, what we have learnt over the last few years is that there’s no such thing as a purely ‘fitness’-based event anymore. Rather, it’s more about holistic health, wellness and wellbeing. This means...