The results are in! The American College of Sports Medicine (ACSM) has just released their 2019 fitness trends predictions, a report we anxiously await each year here at Action PR. The worldwide survey, now in its 13th year, asks fitness professionals from around the world to...

Obstacle Course Races (OCR) have sky-rocketed in popularity in recent years, with the likes of Tough Mudder, Mud Run and Spartan Race leading the charge. In fact, this year saw record numbers of people participate in, and spectate at Spartan Races; the most recent event...

We create a lot of content for our clients at Action, delivering high quality images and video to create aspirational and dynamic brand assets. But photoshoots can be tricky at short notice. To help you with your next shoot, here is our checklist to ensure...

We love this new short video from our client Gympass. They beautifully and honestly capture the emotion of someone new to exercise, or getting back into fitness after a long time.  Working in the fitness industry, it’s a feeling we can find it hard to...

Sharing content via social media can be a brilliant way of engaging with people. However, organising what your content consists of, when it goes out, and on what platform, can be tricky. If you’re not careful, it can feel like you’re spinning plates. And unless...

Despite the myriad ways to share a news story, nothing hits the mark like landing a national newspaper story. Whether you’ve been in this business 30 months or 30 years, it’s always a thrill to gain national coverage for a client. It’s also worth celebrating...

Artificial intelligence freaks me out. I put it in the same category as outer space. It just makes me uncomfortable. I’m certainly not a technical luddite though. I spent much of my career working in consumer technology and social media. At home I use a...