Breaking news and high-profile stories can provide great opportunities to smart businesses who are brave enough – and quick enough – to jump on the back of the headlines and land their brand in the limelight. ‘Newsjacking’ is not for the faint-hearted or risk-averse. Requiring more...

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. How do you go about sharing that news with press outside the UK? Looking for the right international media contacts...

“Have you written your pitch yet to sell into media? Make sure to emphasise the embargo date and use the correct boilerplate below the press release when you send. Once the coverage comes through our clipping services, can you handle selling it back to client,...

What does the world of PR have to do with running? At first, you might think nothing. But actually there are several similarities in these two seemingly very different worlds. For many, running is more than just a basic form of cardio exercise. The process...

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Not only this, but that it is reaching lots of different ‘pockets’ of media too. Coverage isn’t just limited to national...

Over the last decade, podcasts have seen a steady rise in popularity. As of June 2019, there was a reported 750,000 podcasts globally with over 30 million episodes. The number of weekly podcast listeners has almost doubled in five years – from 3.2 million in...

We all need to eat and drink. However, more consumers these days are having, or choosing, to eat specific foods, or follow certain diets. While this can pose certain challenges, it can also present a myriad of opportunities for brands to show how their product...

Joanne Mathews is the Founder and CEO of Ten Health & Fitness, London’s original boutique concept which bridges the gap between the medical community and fitness sector.  The idea for Ten Health & Fitness was born in the rehab gym where Joanne was recovering from...

Imagine you’ve got some great news to share with your local area. Maybe you’re opening a new gym, or you’ve completed an impressive refurbishment. Perhaps one of your facilities members has achieved something amazing, or you and your colleagues have raised a great amount for...