The Welltodo 2019 Business of Wellness Trends Report takes a look at the trends impacting wellness businesses and industry leaders. This excellent report highlights many points fitness operators may wish to consider to maximise success in 2019 and future proof their business, we’ve pulled out...

Today is International Women’s Day - a time to celebrate everything that women have achieved, while also acknowledging the work that’s still to be done to raise awareness against bias and take action for equality. To acknowledge the day, the Action PR team has picked a...

Written by Miranda Markham, Head of Industry at Action PR Working with a PR agency can be a great opportunity. If you’ve identified the need to hire outside help to get you those much-coveted column inches, then you’ve probably made a wise decision. However, it’s important...

Written by Luke Ambler, Junior Account Executive ‘Man Bites Dog’. For anyone who attended journalism school this content would have undoubtedly been one of your first learnings. Its premise is simple. Nobody wants to read the expected, the ordinary or the everyday – like a dog...

Written by Harry Aitken, Senior Account Executive ‘Going Viral’ is a 21st century phenomenon, where content is shared and spreads like wildfire. Companies and brands now aspire to ‘go viral’ with their product or campaign, so the world can see who they are and what they...

Written by Katherine Selby, Account Director Working in the wonderful world of PR, I’m no stranger to the ‘National Day’ phenomenon – just this month, if the fun listings are to be believed, we have National Pistachio Day, National Walking The Dog Day, National Tortilla Chip...

Light therapy is changing. Long considered a fix to seasonal affective disorder (SAD), with bulky lamps easing symptoms, light therapy is on the up. In recent years, huge brands such as Philips and Lumie have created aesthetically beautiful lamps and wake up alarm clocks that mimic...

A blog post by our Head of Consumer, Rachel Moule I have recently been allowed very generously by Action PR, a three-month sabbatical. This – a blog post in its own right, but more of that later - is something incredibly important to me. I made...

Written by Miranda Markham, Head of Industry Recently, a campaign from Ironman UK caught my eye on Twitter and it really annoyed me. I don’t normally use my social platforms to complain, but this time I had to say something. In case you missed it, they launched...