Awareness days can be an amazing way of promoting your client or their work. By jumping on the back of an awareness day, week or month you can successfully push your client’s name into regional or even national press. However, campaigns are hit or miss...

Social media marketing is here to stay.  In fact, over 60% of UK businesses are engaging with their customers on social media, trying to develop a deeper, more personal relationship with them. Done well and correctly, social media can be an excellent tool to spread the...

This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie. This follows a trend Mattel has been setting recently, modernising its famous toy to encompass more inclusive and realistic...

How two brands have joined together to create an experience greater than the sum of its parts Our commercial consultancy role with Everyone Active sees us looking at ways to modernise and future proof their – already extensive – offering, and generate more revenue into the...

Those who work in PR love a bit of research. When there’s no news to share for a client, a great research study can create a compelling news hook that’s highly likely to generate media coverage. While research can make a great headline, it’s sometimes difficult...

The title of this blog is a little misleading, we admit. Mostly because, what we have learnt over the last few years is that there’s no such thing as a purely ‘fitness’-based event anymore. Rather, it’s more about holistic health, wellness and wellbeing. This means...

Here at Action PR, we know how important it is to keep an ear to the ground with the ever-evolving fitness industry. Fitness trade shows are an excellent place to not only keep up to date with the latest industry news, but also to showcase...

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights.  We hope you enjoy our end-of-year recap! January We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign...

'Tis the season to be giving. If you’re struggling to think of some Christmas gifts for the fitness fanatics in your life, then look no further. Here are our top ten gifts for fitness enthusiasts. 1) Auster Tutor Auster are premium producers of bodyweight training equipment. Their...

Those questions were posed and answered recently at MADfest, an advertising, marketing and technology disruption festival held at the Truman Brewery in London. Ogury, one of the sponsors of the event, hosted a talk about The Reality Report, a global survey of mobile users designed...