Those choosing to work for themselves has been on a steady increase since the financial crash of 2008 destroyed thousands of jobs. The promise of freedom from overbearing bosses and unlimited earning potential has, as of January this year, driven 4.77 million, just under 15%...

They say variety is the spice of life. From switching up your breakfast to listening to different Spotify playlists – if you’re not constantly injecting a bit of change in your life, creativity could go out the window. The same goes for meetings. Here at Action...

This post was written by Richard Callender, an award-winning trainer, presenter, writer, athlete and good friend of Action PR. Recently, he teamed up with Point Blank, one of our amazing clients to create some stunning visuals for use on social media. We asked him to...

Communicating a product or service to journalists usually involves focusing the light on one aspect and always involves finding the most suitable angle. It would be difficult to sell barbecues to customers at Christmas time, but if you inform them that it’s half the price...

Earlier today I noticed a post and series of tweets by fitness blogger Hels Bels about a recent ad campaign from Sweaty Betty for their new line of teenage fitness outfits. The clothing, although not overly different from the adult range, was being modelled by teens...

The C-word. Content. It is still king, so it’s worth ensuring that you get the absolute most out of your shoots as possible, with these top tips from Action PR. Tight briefs – no, not those ones…! Ensure you really spend time on the photography...