Those who work in PR love a bit of research. When there’s no news to share for a client, a great research study can create a compelling news hook that’s highly likely to generate media coverage. While research can make a great headline, it’s sometimes difficult...

The title of this blog is a little misleading, we admit. Mostly because, what we have learnt over the last few years is that there’s no such thing as a purely ‘fitness’-based event anymore. Rather, it’s more about holistic health, wellness and wellbeing. This means...

Here at Action PR, we know how important it is to keep an ear to the ground with the ever-evolving fitness industry. Fitness trade shows are an excellent place to not only keep up to date with the latest industry news, but also to showcase...

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights.  We hope you enjoy our end-of-year recap! January We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign...

'Tis the season to be giving. If you’re struggling to think of some Christmas gifts for the fitness fanatics in your life, then look no further. Here are our top ten gifts for fitness enthusiasts. 1) Auster Tutor Auster are premium producers of bodyweight training equipment. Their...

Those questions were posed and answered recently at MADfest, an advertising, marketing and technology disruption festival held at the Truman Brewery in London. Ogury, one of the sponsors of the event, hosted a talk about The Reality Report, a global survey of mobile users designed...

With a new decade fast approaching, the question on everyone’s’ lips (or at least the Action PR teams’) is what is going to be the next big thing in fitness? Well, as luck would have it, The American College of Sports Medicine (ACSM) has just released...

With all the plant-based hype around at the moment [see: Gamechangers:The Movie] and Veganism on the rise, we wanted to look into whether many meat-free alternatives are actually 'healthy' or not...

Joining a gym is often pretty far from people's minds this time of year. Usually, we're preoccupied with festive parties and mince pies. Start a new gym routine? Nah. That can wait until the New Year. This attitude is exactly the inspiration behind our latest...

Losing is never fun. But if you work in PR, losing is inevitable. Most UK PR agencies win rates are below 50%. That means, losing happens to everyone. But that doesn’t ease the sting. After pouring hours of effort into a perfectly crafted presentation, finding...