London. The UK’s second biggest city with a melting pot of 8.8million people accounting for 13% of the whole UK population. A positive smorgasbord of individuals, there are over 200 languages spoken on the streets, 44% identify as BAME and 1 in 5 people in...

We all know PR has value. But what’s the best way to measure it? This was the topic tackled by PRWeek in their Breakfast Briefing which was focused on measuring the true value of PR. Hosted by Barry Leggetter, CEO of AMEC, the event invited speakers...

The results are in! The American College of Sports Medicine (ACSM) has just released their 2019 fitness trends predictions, a report we anxiously await each year here at Action PR. The worldwide survey, now in its 13th year, asks fitness professionals from around the world to...

Obstacle Course Races (OCR) have sky-rocketed in popularity in recent years, with the likes of Tough Mudder, Mud Run and Spartan Race leading the charge. In fact, this year saw record numbers of people participate in, and spectate at Spartan Races; the most recent event...

We create a lot of content for our clients at Action, delivering high quality images and video to create aspirational and dynamic brand assets. But photoshoots can be tricky at short notice. To help you with your next shoot, here is our checklist to ensure...

We love this new short video from our client Gympass. They beautifully and honestly capture the emotion of someone new to exercise, or getting back into fitness after a long time.  Working in the fitness industry, it’s a feeling we can find it hard to...

Sharing content via social media can be a brilliant way of engaging with people. However, organising what your content consists of, when it goes out, and on what platform, can be tricky. If you’re not careful, it can feel like you’re spinning plates. And unless...