Recently, a campaign from Ironman UK caught my eye on Twitter and it really annoyed me. I don’t normally use my social platforms to complain, but this time I had to say something. In case you missed it, they launched Iron Girl 5K, a 5k fun...

Fitness is in our DNA here at Action PR. As such, our clients often ask for our opinion about the best events at which to exhibit or to attend. To help you plan for the year ahead, we’ve put together this handy guide of events...

January We kicked off 2018 with the launch of our new website. With the help of our amazing models and great photographer Marcel, the site portrays the modern, fitness inspired and forward-thinking essence of our agency. February We helped to launch the Buddhify meditation app – which was...

It’s nearly the end of 2018 and if Peloton is a word you’ve not come across yet this year, then frankly – you’ve been living under a rock. Peloton One is a leading digital fitness model which sells online workout programmes to consumers worldwide. The newest...

London. The UK’s second biggest city with a melting pot of 8.8million people accounting for 13% of the whole UK population. A positive smorgasbord of individuals, there are over 200 languages spoken on the streets, 44% identify as BAME and 1 in 5 people in...

We all know PR has value. But what’s the best way to measure it? This was the topic tackled by PRWeek in their Breakfast Briefing which was focused on measuring the true value of PR. Hosted by Barry Leggetter, CEO of AMEC, the event invited speakers...

The results are in! The American College of Sports Medicine (ACSM) has just released their 2019 fitness trends predictions, a report we anxiously await each year here at Action PR. The worldwide survey, now in its 13th year, asks fitness professionals from around the world to...

Obstacle Course Races (OCR) have sky-rocketed in popularity in recent years, with the likes of Tough Mudder, Mud Run and Spartan Race leading the charge. In fact, this year saw record numbers of people participate in, and spectate at Spartan Races; the most recent event...

We create a lot of content for our clients at Action, delivering high quality images and video to create aspirational and dynamic brand assets. But photoshoots can be tricky at short notice. To help you with your next shoot, here is our checklist to ensure...