From the Atkins diet and Jane Fonda aerobics-videos, to Goop and Peloton’s world domination, it’s safe to say the world of fitness has changed a lot over the last decade. From our perspective, one of the biggest shifts we’re currently seeing, is what it means...

Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. It can also help manage your reputation.  Yet many people avoid talking to reporters. Much...

The aim of a press release is to promote something specific and grab a journalist’s attention so they seek you out for more information. It needs to be simple, easy-to-read and quickly understood by the reader. The headline is critically important. It must immediately engage...

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. What’s the best way to go about it? At Action PR, we pride ourselves on our ability to...

You’ve just come across the perfect journalist who is sure to love your upcoming story and will want to write about it. Yet, their email address and phone number aren’t on Gorkana. What do you do? Give up? Look for someone else? Your best bet...

Last year we executed a very ambitious piece of experiential activity for our client Gosh! a free-from, plant based food brand.  With the increased demand for the brands we consume to be kinder to the planet, we wanted to reinforce this message to extend to the...

We helped Auster Fitness launch their range of Modular Suspension Systems, Calisthenics and Bodyweight training equipment here in the UK. For the launch of the products we built up their website, designed and created the AusterFit app and created content. An essential part of developing a...

As a full-service agency, we get involved with all parts of the marketing mix.  This week’s highlight is the release of issue two of Keepers’ Union magazine, the newest football publication that offers exclusive insight on all things in the world of goalkeeping.  We’re part of the team...

Writing an agency brief for a PR or marketing campaign can be a difficult task. It can be hard to find the right words to communicate what you’re looking for. However, taking the time to write a proper brief will help you avoid headaches and...