Writing an agency brief for a PR or marketing campaign can be a difficult task. It can be hard to find the right words to communicate what you’re looking for. However, taking the time to write a proper brief will help you avoid headaches and...

In the perfect world, everyone would be intrinsically motivated to exercise. Unfortunately, that is not the case.  Operators need to engage consumers in ways that capture hearts and minds and inspire motivation to be active. Advertising, of course, is a tried and tested way to get...

No matter the size of your company, the benefit of winning an award extends far beyond the excitement of picking up a trophy on stage in your best evening attire. If you are debating whether or not to enter a particular award, look no further....

Great news! The TV news crew has accepted your pitch to cover your client’s story! Now the hard work starts…. The effort you put in on the day to the detail, briefing, planning and managing their time with you is crucial to achieving a piece...

Planning a great event is no easy task. A lot goes on behind-the-scenes to create the perfect experience. Everything from the venue, the date, the food and the guestlist is all deliberately selected and planned. But even when these things are decided and organised, the...

At Action PR, we only work with companies and brands in whom we truly believe. We have built our business with clients whose campaigns and initiatives make a real difference. That’s why we’re particularly proud to work with Gympass. Gympass is on a mission to defeat...

Written by Lauren Crouch, Digital Marketing Manager  Back in 2007, 100,000 businesses identified that social media could change the way they operated and subsequently set up their own Facebook page. It sounds like a lot, but 12 years on, that number has grown to over 50...

Written by Annette Neto, Account Manager When it comes to PR, coverage is one of the cornerstones of the overall success rating. It may not seem like it to outsiders, but getting coverage – good-quality coverage – with target media, is an art. The number one method...

The Welltodo 2019 Business of Wellness Trends Report takes a look at the trends impacting wellness businesses and industry leaders. This excellent report highlights many points fitness operators may wish to consider to maximise success in 2019 and future proof their business, we’ve pulled out...

Today is International Women’s Day - a time to celebrate everything that women have achieved, while also acknowledging the work that’s still to be done to raise awareness against bias and take action for equality. To acknowledge the day, the Action PR team has picked a...