With a new decade fast approaching, the question on everyone’s’ lips (or at least the Action PR teams’) is what is going to be the next big thing in fitness? Well, as luck would have it, The American College of Sports Medicine (ACSM) has just released...

With all the plant-based hype around at the moment [see: Gamechangers:The Movie] and Veganism on the rise, we wanted to look into whether many meat-free alternatives are actually 'healthy' or not...

Joining a gym is often pretty far from people's minds this time of year. Usually, we're preoccupied with festive parties and mince pies. Start a new gym routine? Nah. That can wait until the New Year. This attitude is exactly the inspiration behind our latest...

Losing is never fun. But if you work in PR, losing is inevitable. Most UK PR agencies win rates are below 50%. That means, losing happens to everyone. But that doesn’t ease the sting. After pouring hours of effort into a perfectly crafted presentation, finding...

Breaking news and high-profile stories can provide great opportunities to smart businesses who are brave enough – and quick enough – to jump on the back of the headlines and land their brand in the limelight. ‘Newsjacking’ is not for the faint-hearted or risk-averse. Requiring more...

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. How do you go about sharing that news with press outside the UK? Looking for the right international media contacts...

“Have you written your pitch yet to sell into media? Make sure to emphasise the embargo date and use the correct boilerplate below the press release when you send. Once the coverage comes through our clipping services, can you handle selling it back to client,...

What does the world of PR have to do with running? At first, you might think nothing. But actually there are several similarities in these two seemingly very different worlds. For many, running is more than just a basic form of cardio exercise. The process...