Fettle are pioneering a new wellbeing community who are actively rewarded for making healthy choices. Powered by insurance cover, but offering a ground breaking system where the customer is paid to be active, we needed to create a community focused brand which was a far cry from the stuffy policies and paperwork of the past. That’s when Florence and her friends were born. This info booklet was designed as a leave-behind for event and shows. Everything from the design to the size and style of the booklet has been considered to create a visually appealing, evocative and modern brand asset.