Best's Bootcamp - Social amplification and digital influencer engagement

About This Project

New luxe-fitness brand Best’s Bootcamp needed a standout piece of activity that elevated them above competitors in a crowded marketplace. We know that the modern fitness consumer demands something new to give them not only a unique and immersive experience, but something they can post about on their social channels. We used our contacts book to select key fitness stars and influencers who connect directly with today’s wellness consumers, to host residencies across a five week period at our state of the art studio, and Best’s Guests was born. We worked with celebrity PT and fitness model Bradley Simmonds and elite gymnast turned PT Shona Vertue, to create a programme of fitness that made us different, and gave customers something special to look forward to each week. Each influencer was carefully chosen to embody the values of the brand and bring star quality to the sessions, giving us content, a reason to participate in cutting edge fitness conversations, and the ability connect to a large and informed wellness audience… adding a little magic to your weekly work out!

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