As an agency that lives and breathes all things fitness, we are often asked which events and tradeshows are worth attending. With so many different shows out there, we’ve put together some of the key dates you’ll want to put in your diary.   National Running Show...

How will you make sure your content gets found in 2018? Search-engine optimisation (SEO) is a complex science, and with hundreds of factors in Google’s search algorithm alone and the ever-changing rules and criteria that search engines impose, it’s an ongoing challenge for marketers to keep...

We’ve taken a look in our crystal ball to bring you the biggest fitness trends of 2018.  Look no further because the Action PR team have decreed 2018 will bring us the following:   Immersive Fitness We’re all going mad for Studio Society, West Hampstead’s new totally...

What a year it’s been for Action PR. As we bid goodbye to 2017 and prepare for the successes and challenges that 2018 has to offer, we took a look back at everything we achieved this year. Here is our 2017 in pictures. January We helped launch...

2018 has been a huge year for digital marketing. Twitter upgraded its character limit to 280, live stream videos became one of the most popular sources of content, the iPhone X made waves and as we plunge headfirst into 2018, Bitcoin and cryptocurrencies are the...

With ClassPass launching its latest offering of interactive at-home workouts, we took a look at how technology has become the mainstay of many fitness offerings. As consumers, we’re hungry for data and increasingly reliant on wearables and apps. Technology has become so integrated into our lives,...

As a massive sports fan I was waiting eagerly this morning to find out who would be revealed in the nominee list for the BBC’s annual Sports Personality of the Year Award. This year's list of 12 strong contenders includes the likes of heavyweight champion...

We love a good photo shoot. Since we began, we’ve been providing the full range of marketing services for our health and fitness clients. Trends come and go, behaviours change, but the one thing that has always been constant is the need for compelling and captivating...

As with many of history’s greatest ideas (and maybe a few of its worst) the origin of the Movember movement was born in a pub. A group of Aussie friends brewed the idea in an Adelaide boozer and decided that they would allow their lip...

Every single minute, 400 hours of video are uploaded to YouTube, 1400 blogs are posted, and 216,000 new photos are shared on Instagram. 90% of the data on the internet was created in the last two years alone. (IBM) With such overwhelming quantities of content...