As fundraising sports events go, you won’t find much bigger than the London Marathon.  The elite runners and wheelchair athletes competing to break records as they break the tape is exciting to watch but the real spectacle is the 40,000 runners who follow in their...

With retailers and restaurants under increasing pressure, Prezzo is the latest and largest casualty in the list of casual dining chains forced to turn to a CVA. Meanwhile, health clubs and boutique gyms are going from strength to strength, and they’re eyeing up the empty...

(Thursday 22nd March) – We visited the Westway climbing centre to try out our hand at climbing, it was meant as a team bouldering exercise more than a team building exercise, but thankfully it managed both. As a keen boulderer I was excited to chalk...

This week we launched a digital campaign to celebrate the 30th year since the founding of top UK leisure operator, Everyone Active. To mark this milestone, we recruited help from the amazing Diane Youdale, otherwise known as ‘Jet’, star of the original 90’s Gladiator TV...

Recently, our wonderful client Rohan Gunatillake, creator of best-selling mindfulness app buddhify was profiled in The Independent in an in-depth piece on responsible tech design. In addition to creating amazing apps, Rohan also has a passion for building practices of mindfulness into technology so that...

Health Club Management’s annual Fitness Foresight feature was hotly anticipated at Action HQ. We read with interest the trends, influences and opportunities shaping the sector and were pleased to see how they reflect the work many of our clients are already doing. At Action, we pride ourselves...

Equity based crowdfunding continues to grow quickly worldwide, providing an attractive alternative to the closed esoteric world of venture capital and angel investing. Often painted as an easy route to funding, businesses often underestimate what it takes to achieve a successful crowdfunding campaign. It’s true that...

Female bodybuilding. The words conjur retro images of creosote-stained, terrifying women posing in twee little positions who look like they're going to explode out of their teeny fluoro bikinis into a lava of steroids and deltoids. But the pursuit of slightly less extreme muscle definition through the modern vernacular for body...

You wouldn’t tackle a workout without sufficient hydration and nutrition, so why go to the office and expect to ‘perform’ at your best without a bit of planning? We asked Tilly Spurr, performance nutritionist and founder of Eat Yourself Brilliant for some tips on savvy...