About Us

Health and Fitness PR is our passion

We’re a specialist Fitness PR and marketing agency with dedicated consumer and B2B divisions. Working with leisure operators, luxury boutique gyms, consumer brands, nutrition products, fitness equipment and technology companies is our passion. Combining big brand consumer experience with extensive industry expertise and contacts, our campaigns deliver measurable results.

A dedicated health and fitness PR agency

Action PR was set up in 2010 by Cheryl Hersey and Dawn Tuckwell, experienced PR professionals with a passion for health and fitness. Having worked in busy agencies where they saw clients of all shapes and sizes come and go through an ever revolving door, they wanted to offer a truly specialist service in a sector they understood inside out. The decision was made; Action would only work with companies and brands in whom they truly believed, for whom they felt their PR campaigns would make a real difference. Five years on the dynamic duo have stayed true to their vision, maintaining long term relationships with clients who very much see Action as an extension of their own business. The team has grown to twelve and the agency continues to work with some of the most exciting and interesting clients in the health and fitness sector.

Dedicated consumer and B2B divisions

We’re equally dedicated to consumer and trade PR – something you won’t find with most agencies. In addition to traditional media relations we offer consultancy, copywriting, product launches and events, digital strategy creation and delivery, and influencer engagement. See our marketing page for more details about our marketing services.

Ideally located in the heart of London

Action PR is the only specialist fitness agency with a central London base, with our office in Shoreditch. This means we are perfectly situated for meeting with top tier journalists, agents and professional bodies, and in developing partnerships with third parties for our clients.

Media relations and feature commissions

Our excellent writing skills bring us more commissions to write published copy than any of our competitors. We have regular by-lines in ukactive’s journal Together, Health Club Management, Women’s Running, FitPro, Bestfit Magazine and Workout. Our expert team includes big brand consumer PR experts, NCTJ trained journalists, qualified PTs and industry specialists so when we say we know the industry it’s because we are part of it. We’ve even been asked to chair and present at ukactive events, the National Fitness Awards conference and the London Health Show.

What people say about us

If you’re trying to make an impact on the health and fitness sector we want to speak to you. let’s make it happen.

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