Action PR was set up in 2010 by Cheryl Hersey and Dawn Tuckwell, experienced PR professionals with a passion for health and fitness. Having worked in busy agencies where they saw clients of all shapes and sizes come and go through an ever revolving door, they wanted to offer a truly specialist service in a sector they understood inside out. The decision was made; Action would only work with companies and brands in whom they truly believed, for whom they felt their PR campaigns would make a real difference. Five years on the dynamic duo have stayed true to their vision, maintaining long term relationships with clients who very much see Action as an extension of their own business. The team has grown to twelve and the agency continues to work with some of the most exciting and interesting clients in the health and fitness sector.
We’re equally dedicated to consumer and trade PR – something you won’t find with most agencies. In addition to traditional media relations we offer consultancy, copywriting, product launches and events, digital strategy creation and delivery, and influencer engagement. See our marketing page for more details about our marketing services.
Action PR is the only specialist fitness agency with a central London base, with our office in Shoreditch. This means we are perfectly situated for meeting with top tier journalists, agents and professional bodies, and in developing partnerships with third parties for our clients.
Our excellent writing skills bring us more commissions to write published copy than any of our competitors. We have regular by-lines in ukactive’s journal Together, Health Club Management, Women’s Running, FitPro, Bestfit Magazine and Workout. Our expert team includes big brand consumer PR experts, NCTJ trained journalists, qualified PTs and industry specialists so when we say we know the industry it’s because we are part of it. We’ve even been asked to chair and present at ukactive events, the National Fitness Awards conference and the London Health Show.
I regularly liaise with Action PR in my role as Editor on Workout magazine and always find them a pleasure to work with. The team at Action often approach me with interesting ideas for potential stories and have the ability to spot a genuinely interesting news angle. I appreciate that they have taken the time to get to know the publication - ensuring they have a good understanding of the stories which will interest our readership rather than simply supplying us with generic PR material. The team at Action is always cheerful, friendly, happy to help and - crucially when it comes to dealing with journalists - can always be relied on to meet tight deadlines. I would definitely recommend Action PR.
I have worked with Action PR on a number of projects, but mainly as editor with AlphaFit and Careers in Sport magazines. They have always been very helpful, whether it's helping generate content or supplying advertorial, keeping us posted on new trends in the fitness industry or coordinating interviews with their clients. They're always happy to help, and friendly with it, whether it's facilitating a specific request or suggesting their own ideas. Action have helped us create compelling content through their contacts and I look forward to continue working with them this year and beyond.
The Action PR team are, quite simply, superb. Everyone in the company knows the fitness industry inside out and they never fail to deliver an excellent story, lead or product, on time and from a fantastic line-up of clients. They pitch stories and answer queries with intelligence, honesty and enthusiasm – I always take the time to read their press releases and answer their calls because I know that they’ll have done their research, and offer stories and products that are not only relevant to the Fitpro readership, but that our readers will love.
Action PR look after social media for all our books and for the Hammersmith Health Books brand, building our followers and newsletter readers to support interest in our new titles. They also support our authors with their own social media, including offering advice and guidance to those who have not been big users of it before. They are always ready with new, practical ideas for engaging with potential readers and we have seen our online presence grow accordingly. Collaboration is at the heart of this work and we continue to benefit from their detailed knowledge of the latest trends in health and fitness.
Fit For Sport has worked with the team at Action PR who are very personable and professional for over two years. They clearly understand our business and our target market and have boundless enthusiasm (one of Fit For Sport’s values!) in pursuit of PR success on our behalf. Their work has had a definite and positive impact in terms of ROI on coverage and they have also helped us communicate clearly and effectively to win industry recognition and Awards. We run live events and Action PR is excellent ‘on the ground’ whether it’s talking to school children and their teachers or athletes and their agents. They calmly juggle journalists, radio and TV broadcast crews and are equally happy working with key partners and stakeholders. Our reputation is safe with Action PR and our share of voice greatly increased.
Freedom leisure have worked with Action PR for over two years and during that time we have had fantastic support from the team to manage all aspects of our PR needs. The comprehensive contact network they have throughout the health and fitness industry has been invaluable in achieving local, regional and national recognition for our organisation. Most importantly they are a great group of people to work with and they are always available when needed. I can say with certainty that our profile has positively grown and Action PR have been an integral part of that growth.
Action PR are simply the best. SOLE has been thrilled with the work of Katherine and the entire team. With a keen understanding on how to represent and expand our brand presence, Action PR has proven both tireless and efficient in securing the right editorial and review spots for us. As a Canadian brand, we have leaned heavily on the local expertise and connections of team Action. They have diligently listened to our goals and needs and acted accordingly.
2Pure initially looked to Action PR to activate press and media contacts in the wearable tech channel for our brand Mio Global. They worked closely with 2pure to understand our priorities for the brand and delivered even more than we thought was possible in the timescale. Due to this success we have continued our working relationship to extend to further brands and feel 2Pure's brand portfolio will have a greater reach within sports and health as a result.
We have used Action PR for the last four years to deliver a variety of PR activities for us; we currently work with them to deliver our national PR, new centre launches and PR for the whole of our South East region. The team at Action have always delivered an exceptional level of service and the resulting coverage both nationally and locally has always been excellent. Currently I believe them to be the best firm in the leisure sector and couldn’t recommend them enough.
LIJA are delighted to have Action PR leading our media activity in the UK. They are a young, bright and hungry PR company that have quickly integrated into our business and produced outstanding results. They are not afraid to shoot for the moon – whilst remaining practical in deliverables. The media produced ahead of our UK launch has been relentless and they are playing an important part in positioning the brand for future success. Every aspect of their service and execution has been first class.
The Action team are great fun to work with, and as active users of all our fitness kit they know the products inside out. Their network within the fitness industry has presented opportunities we would never had had otherwise – both in terms of the media and in terms of direct contact with key people in the sector. It all leads to greater brand awareness, and they leads to sales.